Personal information that we collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone and some of the cookies installed on your device. In addition, during your visit to the Site, we collect information about the individual web pages or products you view, what websites or search terms referred you to the Site, and information about your interaction with the Site. We refer to this automatically collected information as "Device Data".
We collect Device Data using the following technologies:
- "Cookies" are data files placed on your device or computer and often contain an anonymous unique identifier. For more information about cookies and how to disable them, please visit http://www.allaboutcookies.org.
- Log files" track actions that take place on the Site and collect information such as your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.
- "Web beacons", "tags", and "pixels" are electronic files used to store information about how you visit the Site.
In addition, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number). to this information as "Order Information".
How do we use your Personal Information?< br />We use the Orderin information we collect generally to fulfill orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). In addition, we use this order information to:
- communicate with you;
- screen our orders for potential risk or fraud; and
- in accordance with the preferences you have shared with us, provide you with information or advertising related to our products or services.
We use the Device Information we collect to help us screen for potential risk and fraud (specifically your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to to assess the success of our marketing and advertising campaigns).
Sharing your personal information
We share your personal information with third parties to help us use your personal information, as described above. For example, we use Shopify to power our online store - you can read more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site - you can read more about how Google uses your Personal Data here: https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations. regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. For more information on how targeted advertising works, visit the Network Advertising Initiative's ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
In addition, you may opt out of some of these services by visiting the Digital Advertising Alliance opt-out portal at: http://optout.aboutads.info/.
Please note that we do not change the data collection on our site and we do not practice any practices when we see a Do Not Track signal from your browser.
If you are a European resident, you have the right to access the personal information we hold about you and to request that your personal information be corrected, updated or deleted. If you wish to exercise this right, please contact us using the contact details below.
In addition, if you are a European resident, we note that we process your information to perform contracts with you ( for example, if you place an order through the Site), or otherwise to pursue our legitimate business interests set out above. In addition, your information will be transferred outside of Europe, including to Canada and the United States.
Retention of Information
When you place an order through the Site, we will retain your order information for our records, unless and until you request that we delete this information.